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What's the Future? Conversations about Marketing, Advertising and Content with Brian Solis and Other Industry Leaders
Wednesday, February 20, 2013 from 1:30 PM to 3:00 PM (EST)
New York, NY
Brian Solis, a principal analyst at the Altimeter Group, best-selling business author and one of the biggest trendsetters in social media will be joining MSLGROUP for two fascinating conversations on the future of communications.
WTF!? What's the Future of Marketing and Advertising with Brian Solis
Brian Solis will discuss the story behind his new book, which is debuting at SXSW Interactive during his interview with Shaq on the main stage. The book, What's the Future of Business, or WTF for short, will be exclusively available to MSLGROUP special guests, before it arrives in stores.
Brian will then kick off our featured panel discussion:
What's the Future of Content?
This lively panel discussion will look at the rapidly developing future of content in marketing and communications. According to a study by the Content Marketing Institute, 90 percent of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) marketers use one or more methods of Content Marketing.
The panel will feature key influencers and marketers sharing diverse points of view on where content will go next.
Brian Solis, principal analyst at Altimeter Group, award-winning author, prominent blogger, and keynote speaker
Ekaterina Walter, Social Media Strategist at Intel
Shane Snow, the CCO of Contently
Alex Bruell, the media, PR, direct agencies reporter at Ad Age
Joel Curran, the MD of MSL New York
Stephanie Agresta, the global director and leader of social media and digital at MSLGROUP, will moderate the session.